Overview
Client: Falcon Network Solutions (FNS)
Industry: IT and Network Solutions
Services Provided: Marketing Collateral, Logo Design, Web Design
Challenge: Falcon Network Solutions (FNS), a provider of tailored IT services and solutions to organizations across the Chicagoland and Northwest Indiana area, needed a comprehensive suite of marketing collateral. The aim was to create materials that effectively communicated their expertise, innovative solutions, and commitment to personalized service. These materials needed to be cohesive, visually appealing, and aligned with FNS's brand identity.
Results:
Enhanced Brand Identity: The cohesive and professional marketing collateral strengthened FNS’s brand identity, making them more recognizable and trustworthy in the market.
Increased Engagement: The visually appealing materials effectively captured the attention of potential clients and partners, leading to increased engagement and inquiries.
Positive Feedback: The FNS team received positive feedback from clients and stakeholders, noting the high quality and professionalism of the materials.
Design Process
Discovery and Research:
Client Brief: Discussed goals, target audience, and key messages with the FNS team, focusing on their tailored IT solutions and customer-centric approach.
Market Analysis: Analyzed competitor materials to identify industry standards and opportunities for differentiation.
Concept Development:
Visual Themes: Created several visual themes using FNS's branding elements to convey innovation, reliability, and professionalism.
Initial Drafts: Developed multiple drafts of brochures, flyers, business cards, logos, and websites with varied layouts, imagery, and messaging.
Design Refinement:
Client Feedback: Presented drafts to the FNS team and refined designs based on their input.
Iterative Improvements: Made iterative improvements for clarity, visual appeal, and consistency.
Finalization:
Polishing the Design: Made final adjustments to perfect the designs.
High-Quality Production: Produced final designs in high-resolution formats for print and digital use.
Mockups
