Client: Pro-Fab Sheet Metal
Industry: Sheet Metal Fabrication
Services Provided: Direct Mail Postcard Design
Challenge: Pro-Fab Sheet Metal, the #1 stocking distributor of LINX products in the Midwest, needed a series of postcards to effectively communicate their services and values to existing and potential clients. The postcards needed to highlight their extensive inventory, industry leadership, and commitment to quality and customer service while ensuring immediate visual impact.
Concept and Design Strategy:
Initial Concepts: Based on the discovery phase, we created initial postcard concepts focusing on Pro-Fab’s strengths—high-quality products, skilled workforce, and reliable logistics. Each concept included Pro-Fab’s branding elements to ensure consistency.
Visual Elements: We incorporated high-resolution images of Pro-Fab’s products, state-of-the-art facilities, and fleet of delivery trucks. These visuals were paired with bold headlines and concise copy to immediately convey the company’s key messages.
Branding Consistency: The postcards were designed to align with Pro-Fab’s existing brand identity, using their color scheme, logo, and typography. This ensured that the postcards were instantly recognizable and reinforced brand recognition.
Results:
Increased Engagement: The visually appealing and informative postcards captured the attention of recipients, leading to increased inquiries and orders from existing and potential clients.
Enhanced Brand Perception: The professional and consistent design reinforced Pro-Fab’s reputation as a leader in the sheet metal fabrication industry, emphasizing their commitment to quality and customer service.
Positive Client Feedback: Pro-Fab was highly satisfied with the postcards, noting that the designs effectively communicated their key messages and helped strengthen their relationship with clients.
